CATCHING THE SILVER TSUNAMI

Embark on a journey with Aaron as he shares his unforgettable experience of chasing waves in Hawaii and how that search for the perfect wave has helped prepare him to grow leaders who are able to catch the Silver Tsunami.

Aaron draws parallels between the challenges of surfing and the impending "silver tsunami" in senior living. With 17.3 million people reaching retirement age by 2030, companies face a leadership crisis, with only 7% actively preparing for the wave. Aaron introduces a second, less-discussed wave: burnout. Drawing from his experience in education, he highlights its prevalence and how it impacts leaders across various industries.

As Aaron delves into practical steps for overcoming burnout, he emphasizes the importance of recognizing signs like exhaustion, cynicism, and inefficacy. Leaders must focus on getting "fuel" for sustained motivation, curate a positive culture ("air"), and find their "spark" for personal and moral fulfillment. Aaron urges viewers to seize the once-in-a-lifetime opportunity presented by the Silver Tsunami, emphasizing the potential for both financial success and meaningful impact in the senior living industry.

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